Buying guide · 7 tools researched · prices checked 26 Sep 2026
Best Web Analytics software, by situation
There is no single best Web Analytics tool. Find the situation closest to yours, see what it will cost, and check the trade-off against the runner-up.
How the options compare
| Compare |  Fathom Analytics |
 Matomo |
 Mouseflow |
 Plausible Analytics |
 PostHog |
Simple Analytics |  Umami |
|---|---|---|---|---|---|---|---|
| Best for | Agencies and privacy-conscious organisations monitoring many sites with a simple common dashboard | Organisations that need detailed website measurement and a deliberate choice between managed hosting and their own infrastructure | Ecommerce marketers and CRO or UX teams investigating checkout, landing-page and lead-form abandonment | Publishers, SaaS teams and small businesses wanting simple privacy-friendly traffic and conversion reporting | SaaS product and engineering teams measuring onboarding, feature adoption and retention alongside website acquisition | Small websites and teams wanting uncomplicated aggregate analytics without cookies or consent banners | Small site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud or self-hosted deployment |
| Starting price | US$15/month for up to 100,000 monthly pageviews | Free self-hosted Community; Cloud Business from EUR22/month for 50,000 hits | Free plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthly | US$9/month for Starter at up to 10,000 monthly pageviews | Free allowances; product analytics from US$0.00005 per event above 1 million/month | Free for hobby sites; paid self-serve €20/month at 100,000 pageviews | Free Hobby cloud tier; Pro US$20/month; Business US$200/month |
| Free plan / trial | 7-day card-required trial; no free plan | Free self-hosted Community software; 21-day Cloud trial | Free: 500 sessions/month, one website, one funnel and one-month retention; 14-day paid trial | 30-day free trial; open-source self-hosting available separately | Free monthly allowances include 1M analytics events, 5,000 session recordings and 1M feature-flag requests | Free hobby plan and 14-day full-feature trial | Hobby: 100,000 events/month, one website, six-month retention; free self-hosted application; 14-day paid trial |
| Pricing model | Traffic-based subscription; all plans include the same analytics features | Cloud subscription by monthly hits; free Community licence; paid on-premise feature bundles; custom Enterprise | Subscription by monthly recorded sessions, websites, funnels and retention; annual discount; Enterprise custom | Traffic-based subscription with plan limits for sites, users and features | Per-product metered usage with free monthly allowances and volume discounts; optional paid platform packages | Traffic-based subscription plus paid additional users | Monthly cloud base subscription plus event/replay overages; free self-hosted software; Enterprise custom |
| Biggest limitation | Custom events count against the same monthly allowance as pageviews | Deployment choice changes the real cost: self-hosted core requires infrastructure and maintenance, while premium functionality can require paid bundles or plugins. | Recorded-session allowance and retention constrain the evidence available, while advanced heatmaps, surveys and journeys have plan-specific access. | The hosted Starter plan covers only one site, and advanced funnels, API and multi-site controls require higher tiers | Several products have independent billing units and limits; exceeding a cap can discard new data, so an inexpensive analytics estimate does not cover the whole suite. | Paid self-serve includes one user and charges another €20/month for each additional user | Cloud usage includes stored event properties, and session replay and heatmaps start at Business rather than the US$20 Pro plan. |
| Price checked | Not recorded | Not recorded | Not recorded | Not recorded |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Every Web Analytics tool we've profiled
- Fathom AnalyticsUS$15/month for up to 100,000 monthly pageviewsAgencies and privacy-conscious organisations monitoring many sites with a simple common dashboard
- MatomoFree self-hosted Community; Cloud Business from EUR22/month for 50,000 hitsOrganisations that need detailed website measurement and a deliberate choice between managed hosting and…
- MouseflowFree plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthlyEcommerce marketers and CRO or UX teams investigating checkout, landing-page and lead-form abandonment
- Plausible AnalyticsUS$9/month for Starter at up to 10,000 monthly pageviewsPublishers, SaaS teams and small businesses wanting simple privacy-friendly traffic and conversion reporting
- PostHogFree allowances; product analytics from US$0.00005 per event above 1 million/monthSaaS product and engineering teams measuring onboarding, feature adoption and retention alongside website acquisition
- Simple AnalyticsFree for hobby sites; paid self-serve €20/month at 100,000 pageviewsSmall websites and teams wanting uncomplicated aggregate analytics without cookies or consent banners
- UmamiFree Hobby cloud tier; Pro US$20/month; Business US$200/monthSmall site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud…
