Umami pricing, features & alternatives

What Umami does

Umami combines traffic and campaign reporting with custom events, funnels, retention and revenue analysis. Teams can use managed Umami Cloud or operate the open-source application themselves. The current cloud catalogue separates routine website measurement from Business-level session replay and heatmaps, so a buying decision should start with the reports actually needed.

CompareCrest verdict

Umami is a strong starting point for a small site that wants useful conversion reporting without immediately paying for hosting. Pro becomes sensible when several sites, team access and APIs matter. Business is a much larger jump for replay and heatmaps, so evaluate those needs separately before upgrading an otherwise adequate analytics setup.

A practical evaluation workflow

Define one acquisition question and one conversion question before installing the script. Add a successful registration event, then use a funnel to examine how visitors reach that outcome. Attach only properties needed for analysis, such as campaign or plan, and keep personal information out of URLs and payloads. Inspect the usage report after a representative week: event properties increase the metered count. If self-hosting, assign responsibility for the database, backups and updates. Managed hosting removes that operating work but still requires a measurement plan and sensible retention settings.

Best-fit buyers

Small site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud or self-hosted deployment. Umami self-hosted analytics suits teams that can maintain infrastructure. Cloud Pro fits up to 20 websites and 10 team members when the main need is event analytics and API access.

Where the fit breaks down

You expect session replay in the free or Pro cloud tier, or assume that every event with several properties consumes only one usage unit. Cloud usage includes stored event properties, and session replay and heatmaps start at Business rather than the US$20 Pro plan.

Pricing and a realistic budget

A Pro account generating 1.2 million total billable events in a month pays US$20 plus 200,000 × US$0.00003 = US$26 before tax. This assumes the 1.2 million count already includes pageviews, custom events and stored properties. Pro does not include session replay, so this is not a replay budget. Current pricing-page configuration lists monthly billing. Older cloud FAQ wording also mentions annual billing; do not infer an annual discount. Business includes 5,000 replays and lists US$0.005 per additional replay. Each pageview counts as an event; stored event properties also count. Paid-trial billing starts after 14 days unless cancelled. Tax is separate.