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Fathom Analytics pricing, features & alternatives

Privacy-focused website analytics with pageview-based pricing and the same feature set across plans.

  • Price checked
  • Verified on vendor site
  • Confidence: High

Choose it if

Agencies and privacy-conscious organisations monitoring many sites with a simple common dashboard

Skip it if

Buyers needing a free plan, session replay or granular individual-user product analytics

Starting price

US$15/month for up to 100,000 monthly pageviews

7-day card-required trial; no free plan

Fathom Analytics overview

Decision checklist

  • Buying consideration: Annual billing gives two months free. Extra packs of 50 sites cost US$10/month. Custom events share the traffic allowance.
  • Operational fit: Cloud / SaaS; support: Email support, help centre and API documentation.
  • Evidence context: Verified on vendor site, with facts checked 26 Sep 2026.

What it does

Privacy-focused website analytics with pageview-based pricing and the same feature set across plans.

CompareCrest verdict

Fathom keeps buying decisions simple because features do not change by tier; the bill is driven mainly by total pageviews across sites. It is attractive for agencies because the entry plan includes 50 sites, but custom events also consume the pageview allowance and there is no free plan.

Best for

Agencies and privacy-conscious organisations monitoring many sites with a simple common dashboard

Pricing snapshot

US$15/month for up to 100,000 monthly pageviews. Annual billing gives two months free. Extra packs of 50 sites cost US$10/month. Custom events share the traffic allowance.

Starting price: US$15/month for up to 100,000 monthly pageviews. Model: Traffic-based subscription; all plans include the same analytics features.

Worked exampleAn agency tracking up to 50 sites and 100,000 combined monthly pageviews pays US$15 monthly, or US$150 yearly with two months free.

100k tier

US$15/month

Up to 100,000 pageviews and 50 sites

200k tier

US$25/month

Same features with higher traffic

500k tier

US$45/month

Same features

Over 25M

Contact sales

Custom high-traffic pricing

Annual billing gives two months free. Extra packs of 50 sites cost US$10/month. Custom events share the traffic allowance.

Key features

  • Simple dashboard
  • Privacy-focused measurement
  • Events
  • Campaign tracking
  • Email reports
  • CSV exports
  • API
  • Multi-site support
  • Data ownership

Fathom Analytics pros and cons

Strengths

  • 50 sites included
  • Same feature set on every plan
  • Straightforward traffic tiers

Limitations

  • No free tier
  • Card required for trial
  • Events consume pageview allowance
Biggest limitation: Custom events count against the same monthly allowance as pageviews

Fathom Analytics at a glance

Pricing model
Traffic-based subscription; all plans include the same analytics features
Free access
7-day card-required trial; no free plan
Support
Email support, help centre and API documentation
India readiness
Available in India; prices are USD and privacy claims should still be reviewed for local requirements
Deployment
Cloud / SaaS
Use cases
Campaign measurement, Multi-site reporting, Privacy analytics
Industries
Agencies, Ecommerce, Publishing, SaaS

Fathom Analytics alternatives

Closest alternative: Plausible Analytics. Here is how the shortlist compares on price and fit.

Fathom Analytics compared with alternatives
Compare Fathom Analytics Plausible Analytics Simple Analytics Matomo
Best for Agencies and privacy-conscious organisations monitoring many sites with a simple common dashboardPublishers, SaaS teams and small businesses wanting simple privacy-friendly traffic and conversion reportingSmall websites and teams wanting uncomplicated aggregate analytics without cookies or consent bannersOrganisations that need detailed website measurement and a deliberate choice between managed hosting and their own infrastructure
Starting price US$15/month for up to 100,000 monthly pageviewsUS$9/month for Starter at up to 10,000 monthly pageviewsFree for hobby sites; paid self-serve €20/month at 100,000 pageviewsFree self-hosted Community; Cloud Business from EUR22/month for 50,000 hits
Free plan / trial 7-day card-required trial; no free plan30-day free trial; open-source self-hosting available separatelyFree hobby plan and 14-day full-feature trialFree self-hosted Community software; 21-day Cloud trial
Biggest limitation Custom events count against the same monthly allowance as pageviewsThe hosted Starter plan covers only one site, and advanced funnels, API and multi-site controls require higher tiersPaid self-serve includes one user and charges another €20/month for each additional userDeployment choice changes the real cost: self-hosted core requires infrastructure and maintenance, while premium functionality can require paid bundles or plugins.

Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.

Fathom Analytics FAQs

How many sites are included?

Every plan includes at least 50 sites.

Does Fathom offer a free plan?

No. The vendor explicitly says it does not.

Does the trial require a card?

Yes. The seven-day trial requires a card and converts automatically unless cancelled.

Do custom events count toward usage?

Yes, each custom event counts against the monthly pageview allowance.

What happens after occasional overages?

Occasional spikes do not automatically stop collection; sustained overages can lead to an upgrade request.

Can data be exported?

Unlimited CSV exports are included while subscribed.

Sources and how we checked

We read pricing and plan limits from Fathom Analytics's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.

Profile updated · facts checked 26 Sep 2026

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