Quick answer
Which option fits you?
There is no universal winner here. The better choice depends on the workflow, budget and limitation you can accept.

Umami
Choose it for: Small site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud or self-hosted deployment
Starting price: Free Hobby cloud tier; Pro US$20/month; Business US$200/month
Watch for: Cloud usage includes stored event properties, and session replay and heatmaps start at Business rather than the US$20 Pro plan.

Fathom Analytics
Choose it for: Agencies and privacy-conscious organisations monitoring many sites with a simple common dashboard
Starting price: US$15/month for up to 100,000 monthly pageviews
Watch for: Custom events count against the same monthly allowance as pageviews
Full comparison
Pricing, fit and product differences
Swipe horizontally on smaller screens.
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Pricing snapshot
What each product costs
Umami
Free Hobby cloud tier; Pro US$20/month; Business US$200/month
- Pricing model
- Monthly cloud base subscription plus event/replay overages; free self-hosted software; Enterprise custom
- Free access
- Hobby: 100,000 events/month, one website, six-month retention; free self-hosted application; 14-day paid trial
Check official pricing (opens in a new tab)
Fathom Analytics
US$15/month for up to 100,000 monthly pageviews
- Pricing model
- Traffic-based subscription; all plans include the same analytics features
- Free access
- 7-day card-required trial; no free plan
Check official pricing (opens in a new tab)
Evidence and freshness
When this comparison was checked
UmamiPrice checked date not recordedVerified on vendor site
Fathom AnalyticsPrice checked 26 Sep 2026Verified on vendor site
This page updates automatically when a connected software profile is edited or re-imported. Pricing and plan limits can still change between checks, so verify the final quote with the vendor.