Clarity website analytics
$0
Free published service without a paid traffic-based upgrade. Recording, retention, heatmap and feature limits still apply; implementation and consent management are not provided as a paid service bundle.
Web Analytics
Microsoft Clarity pricing, features & alternatives
Free website behaviour analytics with heatmaps, session recordings and filters for diagnosing usability problems
- Price checked
- Verified on vendor site
- Confidence: High
Choose it if
Website owners, UX practitioners and marketing teams diagnosing mobile layout, confusing controls, scrolling behaviour and conversion friction on eligible websites
Skip it if
Your site targets under-18 users, you require unrestricted replay export or individual-record deletion, or you need a complete product-event and retention analytics system
Starting price
Free; no paid upgrade required under the current published offer
Yes
Microsoft Clarity overview
Decision checklist
- Buying consideration: The official FAQ states that Clarity is free and does not require a paid upgrade as traffic grows. This is not a promise of unlimited availability for every feature. Published limits include 100,000 recorded sessions per project per day and up to 100,000 page views per heatmap. No paid-plan price was invented.
- Operational fit: Hosted analytics dashboard with a website tracking script and supported integrations; this profile covers website analysis rather than a native-app SDK deployment; support: Microsoft Learn documentation, troubleshooting guidance and in-product feedback/support routes. No paid account-management or contractual response-time tier was verified..
- Evidence context: Verified on vendor site, with facts checked 15 Oct 2026.
Ask AI
Follow one page problem from a heatmap into a recording
Microsoft Clarity shows how visitors click, scroll and interact with a website. Its useful starting point is a page with a clear job, such as a lead form, pricing page or product detail page. A heatmap can reveal a pattern worth investigating, while a recording can show the sequence around it. Neither replaces the business metric that tells you whether the page completed its purpose.
Choose a high-intent page and one question before opening the recording list. For example, investigate whether mobile visitors reach the form and what happens after they start it. Compare the observed behaviour with a quantitative baseline from your existing analytics. Plausible Analytics represents a simpler traffic-measurement approach that can serve a different part of that workflow.
A rage click is a lead to investigate, not a conversion-loss estimate
Clarity flags repeated clicks, clicks with no visible response and other behaviour that may indicate friction. Those signals help narrow the review queue, but they need context. A visitor can click repeatedly because an element is unclear, a request is slow or the interaction simply encourages repeated input. The flag alone does not establish the cause.
Open the related recordings and check what the interface displayed before and after the action. Then attempt the same interaction on the relevant device and browser. Prioritise a reproducible issue that affects an important task over an isolated unusual session. Compare Mouseflow if the team needs another recording-led workflow and wants to evaluate its operational differences.
Consent and masking belong in the installation, before review starts
Masking controls determine which page content may be visible in collected sessions. Review forms, account areas, search results and dynamically inserted text rather than relying on a generic assumption that every sensitive value is hidden. Validate the chosen settings on representative pages before opening the project to a wider team.
Consent also changes the data available for analysis. The relevant visitor location matters even when the website owner operates elsewhere. Pass consent signals through the supported integration and check both acceptance and refusal paths. Missing consent can fragment journeys or remove replay functionality, so explain that measurement difference before interpreting a sudden change in recorded behaviour.
Separate mobile layouts and visitor groups before proposing a redesign
A combined heatmap can conceal that desktop and mobile visitors encounter different interfaces. Use device, browser, page and relevant traffic filters to isolate the experience being investigated. Save a useful filter combination as a segment so the team can revisit the same population after a change.
Review several sessions from the affected group and document the expected improvement. A layout problem may need a small control or spacing change rather than a whole-page redesign. For deeper event cohorts and product behaviour, review PostHog. Clarity is most effective when its visual evidence is tied to a clearly scoped question, population and follow-up measurement.
Treat recordings as temporary evidence, not your permanent research archive
Clarity has operational capture and retention limits despite being free to use. Standard recordings are retained for a limited period, with longer availability for favourites and a selected sample. Review important issues promptly and keep a separate research note describing the problem, affected page and decision. A shared recording link should support that note rather than become the only explanation.
The documented workflow does not provide individual-recording download or deletion. If those controls are essential to your research or data policy, resolve that requirement before installing the tool. The ongoing cost is often staff attention: a small, repeatable review session that produces one tested improvement is more useful than collecting recordings nobody examines.
Microsoft Clarity pricing
Official pricing page (opens in a new tab)Starting price: Free; no paid upgrade required under the current published offer. Model: Free hosted service; implementation, privacy tooling and analysis labour are separate operational costs.
Worked exampleA website with 100,000 visits in a month has a $0 Clarity platform subscription under the published offer. If the team reviews 12 recordings each week for four weeks, that is 48 recording reviews. At five minutes each, budget four staff hours per four-week period, plus initial setup and any separate consent-management cost. The labour estimate is illustrative, not a Microsoft fee or a promise that every visit will have a replay.
The official FAQ states that Clarity is free and does not require a paid upgrade as traffic grows. This is not a promise of unlimited availability for every feature. Published limits include 100,000 recorded sessions per project per day and up to 100,000 page views per heatmap. No paid-plan price was invented.
Key features
- Click heatmaps
- Scroll heatmaps
- Area and attention maps
- Session recordings
- Rage-click and dead-click signals
- Device and browser filters
- Saved segments
- Custom tags
- Masking controls
- Consent APIs
- Recording favourites
- Heatmap exports
- Copilot summaries
Microsoft Clarity pros and cons
Strengths
- No subscription cost for the published web service
- Visual evidence can help diagnose page friction
- Filters connect heatmaps and recordings
- Masking and consent controls are documented
- Useful complement to quantitative traffic analytics
Limitations
- Not every tracked session has an available recording
- Recording retention is limited
- Specific recordings cannot currently be downloaded or deleted
- Consent affects journey continuity and replay availability
- Friction signals need interpretation and validation
Biggest limitation: Clarity’s free access does not make replay a permanent or complete archive: standard recordings have a 30-day retention period, favourites can remain for up to nine months, capture limits apply, and individual recordings cannot currently be downloaded or deleted through the documented workflow.
Microsoft Clarity at a glance
- Pricing model
- Free hosted service; implementation, privacy tooling and analysis labour are separate operational costs
- Free access
- Yes
- Support
- Microsoft Learn documentation, troubleshooting guidance and in-product feedback/support routes. No paid account-management or contractual response-time tier was verified.
- India readiness
- No platform subscription or foreign-currency purchase needed. Review Microsoft’s data handling, configure masking and implement consent signals for applicable visitor locations. An Indian business serving UK or European visitors still needs the relevant consent setup.
- Deployment
- Hosted analytics dashboard with a website tracking script and supported integrations; this profile covers website analysis rather than a native-app SDK deployment
- Use cases
- Landing-page optimisation, Mobile usability review, Session replay, UX friction diagnosis, Website heatmap analysis
- Industries
- E-commerce, Marketing and Advertising, Professional services, Publishing, SaaS
Microsoft Clarity alternatives
Closest alternative: Mouseflow. Here is how the shortlist compares on price and fit.
| Compare |  Microsoft Clarity |
 Mouseflow |
 Mixpanel |
 Amplitude |
|---|---|---|---|---|
| Best for | Website owners, UX practitioners and marketing teams diagnosing mobile layout, confusing controls, scrolling behaviour and conversion friction on eligible websites | Ecommerce marketers and CRO or UX teams investigating checkout, landing-page and lead-form abandonment | SaaS, app and digital-product teams investigating activation, feature adoption, conversion funnels and repeat usage with engineering support for reliable tracking | Product, growth and data teams measuring onboarding conversion, feature adoption and repeat usage across a digital product |
| Starting price | Free; no paid upgrade required under the current published offer | Free plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthly | Free up to 1 million events/month; Growth uses a volume-based calculator | Free: up to two million events/month; Plus starts at US$0 for first two million events, then event-tier pricing |
| Free plan / trial | Yes | Free: 500 sessions/month, one website, one funnel and one-month retention; 14-day paid trial | Yes | Permanent Free plan, no card required, two million events/month and 10,000 monthly replays listed |
| Biggest limitation | Clarity’s free access does not make replay a permanent or complete archive: standard recordings have a 30-day retention period, favourites can remain for up to nine months, capture limits apply, and individual recordings cannot currently be downloaded or deleted through the documented workflow. | Recorded-session allowance and retention constrain the evidence available, while advanced heatmaps, surveys and journeys have plan-specific access. | Product insights depend on correct events, identity stitching and metric definitions. An incorrect tracking model can produce convincing but misleading funnels and retention charts. | Results depend on consistent event taxonomy and identity mapping; event allowance does not remove separate replay, experiment or feature limits. |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Microsoft Clarity FAQs
Why can Clarity show a session count without a replay for every visit?
Tracking and replay availability are different. Microsoft says not all tracked sessions have recordings; consent and operational capture limits can also affect what is available.
Can I download one Clarity recording for a permanent research archive?
The current FAQ says specific recordings cannot be downloaded. Keep independent research notes and check the available retention before relying on a recording link.
Can I remove one visitor’s recording without deleting the project?
The documented controls do not support deleting specific recordings, and the FAQ says user data removal requires deleting the project. Assess that limitation against your data policy before installation.
Do consent requirements disappear because my business is based in India?
No. Visitor location matters. An India-based site serving people in consent-required markets must configure the relevant signals and check how refusal affects available data.
Should a rage-click flag automatically become a redesign ticket?
No. Watch the surrounding interaction and reproduce the behaviour first. Prioritise repeated, task-blocking problems and measure the outcome of the change.
Is Clarity appropriate for a website aimed at children?
The official FAQ says it should not be used on websites or apps targeting users under 18. Choose a different measurement approach for that audience.
Sources and how we checked
We read pricing and plan limits from Microsoft Clarity's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 15 Oct 2026
Microsoft ClarityFree; no paid upgrade required under the current published offer
