PostHog pricing, features & alternatives

What PostHog does

PostHog combines website traffic reporting with product analytics, session replay, feature flags and other separately metered products. Its product analytics tools examine activation and retention, while web analytics provides acquisition and page-performance views. This makes it relevant when a team needs to connect a marketing visit with what happens inside the application.

CompareCrest verdict

PostHog is the most useful shortlist here for a SaaS team investigating activation rather than simply counting visits. Linking a funnel step to a replay can help explain where onboarding fails. Its free allowances make evaluation accessible, but a team must own event design and usage limits to keep the collection useful and the bill predictable.

A practical evaluation workflow

Choose a small set of meaningful activation events, such as a completed signup, first project and successful invite. Use autocapture for exploration, then define stable custom events for key decisions. Confirm user identification does not split one journey into unrelated people or join different users. Build a signup-to-activation funnel and inspect recordings for a specific drop-off segment. Exclude sensitive content from capture and review the applicable consent requirements. Check the projected volume after normal traffic and a release campaign. Set separate billing limits for analytics and replay instead of assuming a single account-wide cap controls everything.

Best-fit buyers

SaaS product and engineering teams measuring onboarding, feature adoption and retention alongside website acquisition. A product analytics platform with session replay is useful when the team can act on individual funnel failures. Basic web analytics alone may not justify adopting the broader event and identity model.

Where the fit breaks down

You want a very small pageview-only dashboard or cannot assign someone to manage tracking quality and per-product usage. Several products have independent billing units and limits; exceeding a cap can discard new data, so an inexpensive analytics estimate does not cover the whole suite.

Pricing and a realistic budget

At 1.2 million analytics events in a month, the first million are free and the remaining 200,000 at US$0.00005 cost US$10 before applicable tax. This example excludes session replay, feature flags, data pipelines, platform packages and other products. Those need separate estimates and limits. Analytics, replay, flags and other products are billed independently. Stated unit prices are the initial paid rates, not flat rates for unlimited scale. Free allowances recur monthly without rollover. Optional platform packages and other products can add cost. Verify the live calculator for larger volumes and set caps intentionally; no unlimited free ingestion is implied.