Free
US$0
Two million events/month; 10,000 monthly replays; limited experiments, guides and surveys
Web Analytics
Amplitude pricing, features & alternatives
Event-based product analytics with funnels, retention analysis, session replay and plan-specific experimentation limits.
- Price checked
- Verified on vendor site
- Confidence: Medium
Choose it if
Product, growth and data teams measuring onboarding conversion, feature adoption and repeat usage across a digital product
Skip it if
You only need a basic pageview dashboard, cannot maintain event definitions, or assume Free includes unrestricted replay and experiments
Starting price
Free: up to two million events/month; Plus starts at US$0 for first two million events, then event-tier pricing
Permanent Free plan, no card required, two million events/month and 10,000 monthly replays listed
Amplitude overview
Decision checklist
- Buying consideration: Use the current event-based page, not an older MTU or US$49 starting-price citation. The public Plus estimator did not provide a reliable higher-volume rate for this run, so no paid event amount is assumed. Replay and other product allowances are separate. Confirm analytics retention, replay retention, volume tier and paid-feature access before purchase.
- Operational fit: Cloud / SaaS with web and mobile instrumentation; support: Free documentation, help centre and Academy; paid support and professional services vary by agreement.
- Evidence context: Verified on vendor site, with facts checked 2 Oct 2026.
What Is Amplitude?
Amplitude helps product teams investigate how users move through onboarding, adopt features and return over time. It combines product analytics with session replay and other products that have their own limits. The current pricing page uses event volume rather than the older user-count framing. Define what a meaningful action represents before collecting every available interaction.
How to Evaluate Amplitude
Write an event plan for one journey, such as signup, completed setup and first successful action. Define identifiers, required properties and exclusions for staff or test activity. Compare a small set of known actions with the recorded events before interpreting a funnel. Review whether replay capture could expose sensitive data, then agree who maintains the taxonomy when the product changes. This is recommended evaluation guidance, not a claim of hands-on instrumentation testing.
Writing an Event Plan for Amplitude
Before installing, list the questions you want to answer, such as where new users drop off during setup. Define 10 to 20 key events with clear names and properties, decide how users are identified across devices, and exclude internal accounts. A small, consistent set of events produces better analysis than tracking every click.
Staying Within the Free Plan
The free plan’s event allowance covers many early-stage products. Avoid sending high-frequency events such as scrolls or mouse moves, and sample session replays rather than recording everything. Move to a paid plan when you need behavioural cohorts, custom formulas or more volume.
Who Should Use Amplitude?
Amplitude product analytics is a closer fit for event-based funnel analysis and retention measurement than a simple daily traffic counter. Budget time for tracking definitions and identity handling, not just the subscription.
Amplitude pricing
Official pricing page (opens in a new tab)Starting price: Free: up to two million events/month; Plus starts at US$0 for first two million events, then event-tier pricing. Model: Event-volume plans with product-specific allowances; unlimited seats listed; Growth and Enterprise custom.
Worked exampleA product team collecting 1.5 million events and capturing 8,000 replay sessions in a month fits the displayed Free allowances of two million events and 10,000 replays. Its software subscription is US$0 for that scenario, assuming Free features suffice. Engineering setup and data-review time are not priced here. A three-million-event scenario needs the current Plus estimate or sales confirmation rather than an invented overage rate.
Plus
From US$0; confirm paid event tier
First two million events free; card required; custom formulas, cohorts and higher volume
Growth
Contact sales
Custom event-based pricing; advanced analysis, SSO and project permissions
Enterprise
Contact sales
Custom volume, governance and portfolio requirements
Use the current event-based page, not an older MTU or US$49 starting-price citation. The public Plus estimator did not provide a reliable higher-volume rate for this run, so no paid event amount is assumed. Replay and other product allowances are separate. Confirm analytics retention, replay retention, volume tier and paid-feature access before purchase.
Key features
- Event segmentation
- Conversion funnels
- Retention analysis
- Web and mobile session replay
- Data masking
- Experimentation and feature flags with limits
- Guides and surveys with limits
- AI analysis and MCP access
- Plus behavioral cohorts and custom formulas
- Growth SSO and project permissions
Amplitude pros and cons
Strengths
- Permanent free event allowance
- Unlimited seats listed across plans
- Analytics and replay available together
- Dedicated taxonomy planning documentation
Limitations
- Instrumentation still needs ongoing ownership
- Replay has a separate monthly allowance
- Advanced cohorts and formulas require Plus or above
- Paid event-tier rate not reliably verified in this run
Biggest limitation: Results depend on consistent event taxonomy and identity mapping; event allowance does not remove separate replay, experiment or feature limits.
Amplitude at a glance
- Pricing model
- Event-volume plans with product-specific allowances; unlimited seats listed; Growth and Enterprise custom
- Free access
- Permanent Free plan, no card required, two million events/month and 10,000 monthly replays listed
- Support
- Free documentation, help centre and Academy; paid support and professional services vary by agreement
- India readiness
- Browser access for Indian teams. No INR subscription or India data-residency commitment verified. Confirm tax invoice, billing currency, conversion charges and data location before purchase.
- Deployment
- Cloud / SaaS with web and mobile instrumentation
- Use cases
- Funnel analysis, Product analytics, Retention analysis, Session replay
- Industries
- Ecommerce, Publishing, Software & SaaS
Amplitude alternatives
Closest alternative: Mixpanel. Here is how the shortlist compares on price and fit.
| Compare |  Amplitude |
 Mixpanel |
 PostHog |
 Microsoft Clarity |
|---|---|---|---|---|
| Best for | Product, growth and data teams measuring onboarding conversion, feature adoption and repeat usage across a digital product | SaaS, app and digital-product teams investigating activation, feature adoption, conversion funnels and repeat usage with engineering support for reliable tracking | SaaS product and engineering teams measuring onboarding, feature adoption and retention alongside website acquisition | Website owners, UX practitioners and marketing teams diagnosing mobile layout, confusing controls, scrolling behaviour and conversion friction on eligible websites |
| Starting price | Free: up to two million events/month; Plus starts at US$0 for first two million events, then event-tier pricing | Free up to 1 million events/month; Growth uses a volume-based calculator | Free allowances; product analytics from US$0.00005 per event above 1 million/month | Free; no paid upgrade required under the current published offer |
| Free plan / trial | Permanent Free plan, no card required, two million events/month and 10,000 monthly replays listed | Yes | Free monthly allowances include 1M analytics events, 5,000 session recordings and 1M feature-flag requests | Yes |
| Biggest limitation | Results depend on consistent event taxonomy and identity mapping; event allowance does not remove separate replay, experiment or feature limits. | Product insights depend on correct events, identity stitching and metric definitions. An incorrect tracking model can produce convincing but misleading funnels and retention charts. | Several products have independent billing units and limits; exceeding a cap can discard new data, so an inexpensive analytics estimate does not cover the whole suite. | Clarity’s free access does not make replay a permanent or complete archive: standard recordings have a 30-day retention period, favourites can remain for up to nine months, capture limits apply, and individual recordings cannot currently be downloaded or deleted through the documented workflow. |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Amplitude FAQs
Is Amplitude currently priced only by monthly tracked users?
The current official page describes event-based plans. Do not reuse an older MTU price without checking the selected current contract.
Does the two-million-event Free allowance include unlimited replays?
No. Free separately lists 10,000 replay sessions/month. Other platform products also have their own volume or feature limits.
Does Plus require a card even within the first two million events?
The pricing page states that Plus requires a credit card, while Free does not. Check the selected plan during signup.
Can I create the same advanced custom formulas on Free?
The current comparison places custom events and formulas on Plus and higher tiers. Confirm the specific calculation before choosing Free.
Should a signup funnel count every button click as an activation?
No. Define the completed product action you care about and verify its events. A click can precede a failed or abandoned action and distort the funnel.
Does adding ten analysts automatically create ten seat charges?
The current page lists unlimited seats on every plan. Usage volume and required features still affect the subscription; confirm any negotiated agreement separately.
Sources and how we checked
We read pricing and plan limits from Amplitude's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 2 Oct 2026
AmplitudeFree: up to two million events/month; Plus starts at US$0 for first two million events, then event-tier pricing
