Free
US$0/month
300 sends/day; 100,000 stored contacts; one user
Email Marketing
Brevo pricing, features & alternatives
Email and multichannel marketing platform with daily Free limits, paid send tiers and contact-cap rules.
Researched by Shubham
- Price checked
- Verified on vendor site
- Confidence: High
Choose it if
Small businesses coordinating email campaigns and transactional messages with predictable send volume and a maintained contact database
Skip it if
You need to send a large time-sensitive campaign on Free, assume every paid plan keeps the Free storage limit, or need multiple users at the Starter starting price
Starting price
Free plan; Starter from US$9/month for 5,000 sends and up to 500 stored contacts
Permanent Free: 300 emails/day, up to 100,000 stored contacts and one user; no card required
Brevo overview
Decision checklist
- Buying consideration: Current official help uses Starter, Standard, Professional and Enterprise; do not substitute an older Business label. Starter and Standard entry tiers cap contacts at 500, rising with email-volume tier. Reaching the cap can trigger an automatic paid upgrade. Extra messaging, sales features and seats may cost separately. Annual credits still renew monthly; unused credits expire.
- Operational fit: Cloud / SaaS; messaging APIs and integrations; support: Free and Starter email support; Standard priority email; Professional phone and priority email; Enterprise contracted SLA and success management.
- Evidence context: Verified on vendor site, with facts checked 2 Oct 2026.
What Does Brevo Do?
Brevo provides campaign creation, transactional messaging and marketing automation, with additional sales and messaging options. This profile focuses on its email marketing plans. Its Free contact-storage limit is much larger than its daily sending capacity, while early paid tiers link send volume to smaller stored-contact limits. A large address book therefore does not imply that the entry plan can send to it economically.
Testing Brevo Before You Commit
Count the complete stored contact database and estimate broadcasts, automated follow-ups and transactional sends separately. Prepare a realistic busy-day schedule rather than averaging the month. Check the tier’s contact limit before importing the list, then review authentication, consent records and suppression handling. If branding or automation is required, compare included features with separately billed add-ons. This is a suggested evaluation process, not a deliverability test or a promise of inbox placement.
Avoiding Brevo’s Contact-Cap Surprises
On early paid tiers, the number of contacts you store matters as much as how many emails you send. Before upgrading from Free, remove bounced, unsubscribed and long-inactive contacts, and stop importing old lists you don’t email. A cleaner list keeps you on a lower tier and improves deliverability, because inbox providers notice when large shares of mail go unopened.
Separating Marketing and Transactional Email
Many small businesses send newsletters and order or password emails from the same account. Set up a verified sending domain with SPF, DKIM and DMARC first, and consider a separate subdomain for marketing so a poorly performing campaign doesn’t hurt delivery of receipts. Check which plan’s send volume covers both streams on your busiest day.
Who Brevo Is Best For
Brevo email marketing pricing works best when the buyer understands daily Free capacity and paid contact caps. An ecommerce welcome sequence and a weekly newsletter may fit different automation and reporting requirements.
Brevo pricing
Official pricing page (opens in a new tab)Starting price: Free plan; Starter from US$9/month for 5,000 sends and up to 500 stored contacts. Model: Email-volume tiers with associated contact caps; add-ons, SMS and other message credits separate.
Worked exampleA business with 450 stored contacts sending four monthly newsletters generates 1,800 sends. With no other sends or add-ons, it fits the entry Starter tier at US$9/month, or US$108 across twelve monthly payments before tax. If it also removes Starter branding, the US$9 monthly add-on raises that to US$18/month, matching the published Standard entry price; compare the included Standard features before buying the add-on.
Starter entry
From US$9/month
5,000 sends/month; up to 500 contacts; no daily send cap
Standard entry
From US$18/month
5,000 sends/month; up to 500 contacts; enhanced automation, reports and branding removal
Professional
From US$499/month
Higher-volume multichannel features; check selected volume
Enterprise
Contact sales
Custom volumes, governance and service levels
Starter logo removal
US$9/month add-on
Separate from the Starter subscription
Current official help uses Starter, Standard, Professional and Enterprise; do not substitute an older Business label. Starter and Standard entry tiers cap contacts at 500, rising with email-volume tier. Reaching the cap can trigger an automatic paid upgrade. Extra messaging, sales features and seats may cost separately. Annual credits still renew monthly; unused credits expire.
Key features
- Drag-and-drop email editor
- Campaign and transactional email
- Basic reporting
- Contact management
- Limited Free automation
- Standard unlimited-contact automation
- Standard A/B testing and send-time tools
- Paid landing pages
- Add-on sales features
- Separate SMS and WhatsApp credits by plan
Brevo pros and cons
Strengths
- Permanent Free option
- Campaign and transactional workflows
- Published help explains contact auto-upgrades
- Standard includes branding removal and additional marketing features
Limitations
- Free has 300-send daily cap with no rollover
- Starter entry tier stores only 500 contacts
- Starter branding removal costs extra
- Additional marketing seats are paid and plan-dependent
Biggest limitation: Early paid tiers can auto-upgrade when stored contacts exceed their cap even if email volume is low; Free also has a daily rather than monthly send ceiling.
Brevo at a glance
- Pricing model
- Email-volume tiers with associated contact caps; add-ons, SMS and other message credits separate
- Free access
- Permanent Free: 300 emails/day, up to 100,000 stored contacts and one user; no card required
- Support
- Free and Starter email support; Standard priority email; Professional phone and priority email; Enterprise contracted SLA and success management
- India readiness
- Official help includes GST and tax-number guidance. No INR subscription verified. Confirm your account tax treatment, invoice, billing currency and data-location needs.
- Deployment
- Cloud / SaaS; messaging APIs and integrations
- Use cases
- Email campaigns, Marketing automation, Transactional messaging
- Industries
- Agencies, Ecommerce, Professional services, Retail
Brevo alternatives
Closest alternative: MailerLite. Here is how the shortlist compares on price and fit.
| Compare |  Brevo |
 Resend |
 Buttondown |
 Mailmeteor |
|---|---|---|---|---|
| Best for | Small businesses coordinating email campaigns and transactional messages with predictable send volume and a maintained contact database | SaaS teams sending password resets, receipts and application notifications through an API | Independent writers, technical newsletters and small publishers sending regular editorial updates without a complex sales stack | Individuals, teachers, recruiters and small teams sending personalised emails to warm lists from Gmail |
| Starting price | Free plan; Starter from US$9/month for 5,000 sends and up to 500 stored contacts | $20/month for Pro; Free available | Free basic newsletter for first 100 subscribers; larger-list base price requires current calculator or vendor confirmation | Free; paid from $5.99 per user/month (Starter) |
| Free plan / trial | Permanent Free: 300 emails/day, up to 100,000 stored contacts and one user; no card required | 3,000 transactional emails/month, capped at 100/day, three domains | Basic newsletter free for first 100 subscribers; paid optional features still cost separately | Free Hobby plan: 500 emails a month, 50 a day |
| Biggest limitation | Early paid tiers can auto-upgrade when stored contacts exceed their cap even if email volume is low; Free also has a daily rather than monthly send ceiling. | Free is capped at 100 emails/day, so short traffic spikes can exceed the limit even below the monthly quota. | The subscriber allowance does not make add-ons free: segmentation, analytics, RSS, custom archive domains and team features each affect the budget. | Daily and monthly sending caps, plus Gmail's own limits, bound campaign size |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Brevo FAQs
Can I use the US$9 Starter tier for 800 stored contacts if I only send monthly?
The entry tier stores up to 500 contacts. Stored contacts can force a higher tier even when send volume is below 5,000.
Does Free bank unused sends so I can send 900 emails tomorrow?
No. Its 300-send daily allowance resets without rollover. A monthly average does not remove the busy-day constraint.
Can a 600-recipient Free campaign reach everyone on the scheduled day?
The help centre says only 300 receive it that day. Remaining recipients require requeueing after the daily allowance resets, subject to other sends.
Does Starter remove the Brevo logo automatically?
No. The official add-on page lists logo removal at US$9/month on Starter. Standard, Professional and Enterprise do not display that logo.
What happens when an early paid tier reaches its contact cap?
Brevo describes warnings followed by automatic upgrade to the next tier when the limit is reached or exceeded. Confirm the account behavior before a large import.
Will Standard’s starting price include three marketing users?
Additional Standard marketing seats are an add-on, up to three. Do not assume all three seats are included in the starting amount.
Sources and how we checked
We read pricing and plan limits from Brevo's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 2 Oct 2026
BrevoFree plan; Starter from US$9/month for 5,000 sends and up to 500 stored contacts
