Best Email Marketing software, by situation

Our picks

1. 01 Personalised mail merge from Gmail

   Mailmeteor

   One of the simplest ways to send personalised campaigns straight from Gmail, with a usable free tier, but volume is capped per plan and by Gmail itself, and large-scale cold outreach is better handled by dedicated sequencing tools.

   What it costs

   A recruiter sending about 4,000 personalised emails a month fits the Starter plan at $5.99 a month on the displayed price.

   Skip it if

   You need high-volume cold outreach with inbox warm-up and complex multi-step sequences

   Runner-up

   YAMM (Yet Another Mail Merge)

   Full profile → Official pricing (opens in a new tab)

Every Email Marketing tool we've profiled

• MailmeteorFree; paid from $5.99 per user/month (Starter)Individuals, teachers, recruiters and small teams sending personalised emails to warm lists from Gmail