India single-user pay-as-you-go
₹999 to start
₹999 returned as message credits; three-month account validity with activity extension; campaign-focused
WhatsApp Marketing
Wati pricing, features & alternatives
WhatsApp campaign and team-inbox platform with automation, country-dependent message charges and tiered access.
Reviewed by Shubham
- Price checked
- Verified on vendor site
- Confidence: Medium
Choose it if
Ecommerce and service teams coordinating WhatsApp promotions, inbound leads and follow-up across multiple agents
Skip it if
You need unlimited free WhatsApp sends, a single fixed all-inclusive bill, or Growth access with additional agents and webhooks
Starting price
India single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quote
Seven-day trial advertised; no permanent free full team-inbox subscription verified
Wati overview
Decision checklist
- Buying consideration: The public page reliably exposes the ₹999 single-user offer but regional recurring plan amounts did not render consistently. Use Contact sales for the full subscription instead of borrowing a different channel’s or country’s price. Message charges vary by category and destination. The Shopify-specific listing is used to verify the vendor logo, not as a universal INR subscription rate.
- Operational fit: Cloud / SaaS with WhatsApp Business API and integrations; support: Single-user offer: self-serve support; Growth lists 24×5 email; Pro lists 24×7 email/chat; Business priority support by agreement.
- Evidence context: Verified on vendor site, with facts checked 2 Oct 2026.
What Wati does
Wati brings campaign sending, lead capture and a shared conversation inbox to businesses using WhatsApp. Its published tiers add different automation, integration and routing capabilities. The official page also advertises an India-priced single-user pay-as-you-go offer. That narrow campaign option should not be confused with a full multi-agent support subscription or an unlimited messaging allowance.
CompareCrest verdict
Wati fits a business that wants to connect WhatsApp campaigns with a team responsible for handling replies. Choose the plan around the handoff, not broadcast volume alone: a promotion is only useful if qualified replies reach the right person. Small single-user senders should evaluate the pay-as-you-go offer, while teams needing routing or webhooks should obtain a scoped subscription quote.
A practical evaluation workflow
Map one campaign from opt-in through the approved template, recipient segment, reply and agent assignment. Ask for the destination-country rate card and separate message charges from the subscription. During the trial, use a controlled audience to check tags, reassignment and a human fallback from automation. Confirm that the required CRM connection is included in the selected tier. This is a proposed evaluation workflow, not evidence of a tested campaign or promised conversion uplift.
Best-fit buyers
Ecommerce and service teams coordinating WhatsApp promotions, inbound leads and follow-up across multiple agents. Wati WhatsApp API pricing should be assessed against message mix, team roles and automation needs. A retailer connecting Shopify cart reminders and customer replies has different requirements from a single operator occasionally sending bulk updates.
Where the fit breaks down
You need unlimited free WhatsApp sends, a single fixed all-inclusive bill, or Growth access with additional agents and webhooks. Subscription access and message delivery are separate budgets; regional rates, added agents, automation triggers and optional AI can change the final bill.
Pricing and a realistic budget
A three-agent Indian retailer planning 2,000 marketing messages plus 1,000 utility updates per month should request a Growth quote and current India rate card. Budget equals the quoted subscription plus 2,000 × the verified marketing rate plus 1,000 × the verified utility rate, and applicable tax. A complete monetary total is Contact sales because those regional rates and subscription amount were not reliably verified. The ₹999 single-user offer is not a substitute for three-agent access. The public page reliably exposes the ₹999 single-user offer but regional recurring plan amounts did not render consistently. Use Contact sales for the full subscription instead of borrowing a different channel’s or country’s price. Message charges vary by category and destination. The Shopify-specific listing is used to verify the vendor logo, not as a universal INR subscription rate.
Wati pricing
Official pricing page (opens in a new tab)Starting price: India single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quote. Model: Pay-as-you-go campaign offer or tiered subscription; message, automation and optional AI charges separate.
Worked exampleA three-agent Indian retailer planning 2,000 marketing messages plus 1,000 utility updates per month should request a Growth quote and current India rate card. Budget equals the quoted subscription plus 2,000 × the verified marketing rate plus 1,000 × the verified utility rate, and applicable tax. A complete monetary total is Contact sales because those regional rates and subscription amount were not reliably verified. The ₹999 single-user offer is not a substitute for three-agent access.
Growth
Contact sales
Obtain regional quote; current comparison lists three users, 1,000 automation triggers and no webhooks
Pro
Contact sales
Advanced routing, automation and integrations; verify extra-user rate and regional entitlements
Business
Contact sales
Higher limits and support; scoped regional pricing
Astra AI
Separate quote/add-on
Not assumed included in Pro subscription
The public page reliably exposes the ₹999 single-user offer but regional recurring plan amounts did not render consistently. Use Contact sales for the full subscription instead of borrowing a different channel’s or country’s price. Message charges vary by category and destination. The Shopify-specific listing is used to verify the vendor logo, not as a universal INR subscription rate.
Key features
- WhatsApp campaigns and template analytics
- Shared conversation inbox
- Agent assignment and tags
- Click-to-WhatsApp lead capture
- Shopify campaign integrations
- Plan-dependent chatbots and routing
- Plan-dependent CRM integrations
- Tier-specific API and webhook access
- Separately priced Astra AI agents
Wati pros and cons
Strengths
- Campaigns and replies in one workflow
- Trial advertised before subscription
- India single-user pay-as-you-go option
- Published distinction between basic and advanced routing/integrations
Limitations
- Message charges are additional
- Growth comparison lists no extra users
- Growth lists no webhooks
- Full regional subscription amount could not be reliably extracted
Biggest limitation: Subscription access and message delivery are separate budgets; regional rates, added agents, automation triggers and optional AI can change the final bill.
Wati at a glance
- Pricing model
- Pay-as-you-go campaign offer or tiered subscription; message, automation and optional AI charges separate
- Free access
- Seven-day trial advertised; no permanent free full team-inbox subscription verified
- Support
- Single-user offer: self-serve support; Growth lists 24×5 email; Pro lists 24×7 email/chat; Business priority support by agreement
- India readiness
- Official pricing page advertises a ₹999 India single-user credit offer. Full subscription and message rates depend on region and message category. Confirm INR quote, taxes, invoice and data location.
- Deployment
- Cloud / SaaS with WhatsApp Business API and integrations
- Use cases
- Ecommerce messaging, Lead follow-up, Shared inbox, WhatsApp campaigns, WhatsApp marketing, WhatsApp support
- Industries
- Agencies, D2C, Ecommerce, Marketing, Marketing Agencies, Professional services, Retail
Wati alternatives
Closest alternative: Interakt. Here is how the shortlist compares on price and fit.
| Compare |  Wati |
 Interakt |
AiSensy |
|---|---|---|---|
| Best for | Ecommerce and service teams coordinating WhatsApp promotions, inbound leads and follow-up across multiple agents | Indian D2C brands and SMBs automating order updates, COD confirmations, abandoned-cart reminders and support on WhatsApp | Indian SMBs running WhatsApp campaigns, lead journeys and customer support |
| Starting price | India single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quote | ₹2,499/month + taxes (Growth); $49/month for non-INR billing; Starter billed quarterly or yearly only | Free Forever; paid add-ons from ₹1,350/month |
| Free plan / trial | Seven-day trial advertised; no permanent free full team-inbox subscription verified | 14-day free trial, per its Shopify App Store listing | Yes |
| Biggest limitation | Subscription access and message delivery are separate budgets; regional rates, added agents, automation triggers and optional AI can change the final bill. | WhatsApp message charges are billed on top of the subscription and scale with volume | The final bill has multiple components rather than one simple rate |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Wati FAQs
Is ₹999 the monthly price of a multi-agent Wati plan?
No. It is the initial credit purchase for the advertised India single-user pay-as-you-go campaign offer, not a recurring team subscription.
Are messages included without extra charges in Growth?
No. The official comparison states additional message charges and links a rate card. Rates vary by marketing, utility and authentication category.
Can a four-agent team add one user to Growth?
The current Growth comparison lists three included users and no additional users. Ask about Pro or another suitable offer rather than assuming one extra seat is available.
Does Growth include webhooks for our order system?
The current comparison lists 10,000 API calls/month but no webhooks on Growth. Confirm a higher tier if event-driven integration is required.
Is an Astra AI agent included in the Pro base fee?
The pricing comparison identifies Astra as a separately priced add-on. Request its scope and consumption charges with the subscription quote.
Can the pay-as-you-go account remain idle indefinitely?
The offer states three-month account validity and says regular sending can extend it. Confirm the activity and credit rules before an infrequent campaign.
Sources and how we checked
We read pricing and plan limits from Wati's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 2 Oct 2026
WatiIndia single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quote
