Buying guide · 3 tools researched · prices checked 2 Oct 2026
Best WhatsApp Marketing software, by situation
We researched 3 WhatsApp Marketing tools, including AiSensy, Interakt, and Wati. There is no single best option: find the situation closest to yours, see what it costs, and check the trade-off against the runner-up.
Our picks
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01 WhatsApp campaigns for Indian SMBs
AiSensy
A strong India-focused WhatsApp platform for marketing and support teams that need campaigns plus automation, but total cost combines the platform, Meta conversation charges and optional chatbot or AI-agent add-ons.
- What it costs
- An annual AI Agent add-on is ₹1,215/month equivalent for 1,000 AI messages, plus any platform plan, Meta message charges and GST.
- Skip it if
- You need one flat all-inclusive price or do not want Meta usage charges
- Runner-up
- LimeChat
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02 WhatsApp order updates and COD confirmation for Indian D2C
Interakt
A low-cost, India-first route onto the WhatsApp Business API with a team inbox and ecommerce automations, but the total bill depends on WhatsApp message charges on top of the plan, and advanced chatbots sit in higher tiers.
- What it costs
- A D2C brand on Growth sending 10,000 order-update messages a month pays the ₹2,499 plan plus per-message utility charges from its wallet, with GST on top.
- Skip it if
- You need complex drip journeys and deep segmentation on an entry-level budget
- Runner-up
- AiSensy
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03 Multi-agent WhatsApp sales and support
Wati
Wati fits a business that wants to connect WhatsApp campaigns with a team responsible for handling replies. Choose the plan around the handoff, not broadcast volume alone: a promotion is only useful if qualified replies reach the right person. Small single-user senders should evaluate the pay-as-you-go offer, while teams needing routing or webhooks should obtain a scoped subscription quote.
- What it costs
- A three-agent Indian retailer planning 2,000 marketing messages plus 1,000 utility updates per month should request a Growth quote and current India rate card. Budget equals the quoted subscription plus 2,000 × the verified marketing rate plus 1,000 × the verified utility rate, and applicable tax. A complete monetary total is Contact sales because those regional rates and subscription amount were not reliably verified. The ₹999 single-user offer is not a substitute for three-agent access.
- Skip it if
- You need unlimited free WhatsApp sends, a single fixed all-inclusive bill, or Growth access with additional agents and webhooks
- Runner-up
- Interakt
How the options compare
| Compare | AiSensy |  Interakt |
 Wati |
|---|---|---|---|
| Best for | Indian SMBs running WhatsApp campaigns, lead journeys and customer support | Indian D2C brands and SMBs automating order updates, COD confirmations, abandoned-cart reminders and support on WhatsApp | Ecommerce and service teams coordinating WhatsApp promotions, inbound leads and follow-up across multiple agents |
| Starting price | Free Forever; paid add-ons from ₹1,350/month | ₹2,499/month + taxes (Growth); $49/month for non-INR billing; Starter billed quarterly or yearly only | India single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quote |
| Free plan / trial | Yes | 14-day free trial, per its Shopify App Store listing | Seven-day trial advertised; no permanent free full team-inbox subscription verified |
| Pricing model | Platform subscription plus Meta per-message charges and optional add-ons | Subscription plus prepaid wallet for WhatsApp message charges | Pay-as-you-go campaign offer or tiered subscription; message, automation and optional AI charges separate |
| Biggest limitation | The final bill has multiple components rather than one simple rate | WhatsApp message charges are billed on top of the subscription and scale with volume | Subscription access and message delivery are separate budgets; regional rates, added agents, automation triggers and optional AI can change the final bill. |
| Price checked |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Every WhatsApp Marketing tool we've profiled
- AiSensyFree Forever; paid add-ons from ₹1,350/monthIndian SMBs running WhatsApp campaigns, lead journeys and customer support
- Interakt₹2,499/month + taxes (Growth); $49/month for non-INR billing; Starter billed quarterly or yearly onlyIndian D2C brands and SMBs automating order updates, COD confirmations, abandoned-cart reminders and support…
- WatiIndia single-user pay-as-you-go: ₹999 initial credit purchase; full subscription: Contact sales for verified regional quoteEcommerce and service teams coordinating WhatsApp promotions, inbound leads and follow-up across multiple agents
