Starter
US$12/user/month yearly or US$16 monthly
Shared inbox, 10 rules and 3-month reports
Gmail shared inbox and workflow platform with boards, tasks, help centre, live chat and AI assistance.
Choose it if
Google Workspace teams managing support, sales or operations queues inside Gmail
Skip it if
Outlook-first teams or buyers needing WhatsApp, API and SLA tools on the entry plan
Starting price
US$12/user/month billed yearly
7-day trial without a credit card
Decision checklist
Drag turns Gmail into a shared workspace. It adds Kanban boards and lists on top of your inbox, so emails become cards you can assign, move through stages and comment on, while the messages themselves stay in Gmail. It also includes a help centre, live chat and an AI assistant called Varley.
Each shared inbox becomes a board with columns such as New, In progress and Done. Team members drag email cards between columns, assign owners, add notes and set reminders. Rules automate sorting, and sequences on Plus send follow-ups. Reports show volume and response times, with history length depending on your plan.
Starter covers a shared inbox with a few rules, which suits small teams starting out. Plus is the better value if you want AI included and unlimited rules. Pro is needed for WhatsApp, the API, SLA rules and longer reports.
Keep columns to four or five stages that mean something to the team, such as New, In progress, Waiting on customer and Done. Add a rule that moves new emails from the shared address into New and assigns them, and archive Done cards weekly so the board stays readable. Use card notes for internal discussion instead of separate chats, so context stays with the email.
Drag suits Gmail teams that like a visual board workflow. Compare Gmelius for SLA-focused shared inboxes in Gmail, or Missive for a standalone collaborative inbox.
Starting price: US$12/user/month billed yearly. Model: Per-user subscription with monthly or annual billing; AI credits vary by plan.
Worked exampleFive users on Starter billed yearly cost US$60 per month equivalent, or US$720 per year, before tax and AI top-ups.
US$12/user/month yearly or US$16 monthly
Shared inbox, 10 rules and 3-month reports
US$18 yearly or US$22 monthly
AI included, unlimited rules, sequences and 6-month reports
US$24 yearly or US$30 monthly
WhatsApp, agents, API, MCP, SLA rules and 12-month reports
Every plan allows unlimited users but charges per user. Included AI credits differ and can be topped up.
Closest alternative: Gmelius. Here is how the shortlist compares on price and fit.
| Compare | Drag |
Gmelius |
Missive |
|---|---|---|---|
| Best for | Google Workspace teams managing support, sales or operations queues inside Gmail | Google Workspace teams coordinating shared mailboxes, assignments and service-level reporting inside Gmail | Small teams collaborating on shared email, SMS, WhatsApp and social conversations |
| Starting price | US$12/user/month billed yearly | US$19/user/month yearly for Meli; Growth US$25/user/month yearly | US$14/user/month billed yearly |
| Free plan / trial | 7-day trial without a credit card | 7-day Growth trial; no permanent free plan | 30-day free trial; no permanent free plan |
| Biggest limitation | Gmail is central to the product, while advanced channels and developer controls are reserved for Pro | The collaboration plan starts at US$25/user/month yearly, and higher AI usage plus governance features require higher tiers | Starter supports only five users and excludes the automation, integrations and API available on Productive |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
No. The pricing page states no seat minimums.
The vendor states emails stay in Gmail.
Starter can add Varley with AI credits; Plus and Pro include AI allowances.
Pro.
REST API and MCP access are listed on Pro.
The page lists 3 months on Starter, 6 months on Plus and 12 months on Pro.
We read pricing and plan limits from Drag's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 26 Sep 2026
