AI Overview Insights
US$350/month
Google AIO visibility module
Marketing Automation
Adthena pricing, features & alternatives
Competitive search intelligence for PPC markets, brand protection and AI search visibility.
Researched by Shubham
- Price checked
- Verified on vendor site
- Confidence: Medium
Choose it if
Enterprise PPC teams and agencies needing competitor search visibility and brand-monitoring workflows
Skip it if
You mainly need basic website analytics or a low-cost all-in-one tool for a small advertising account
Starting price
US$350/month for AI Overview Insights; full Whole Market View: Contact sales
21-day trials for AI Overview Insights and ChatGPT Ads Intelligence; custom platforms demo only
Adthena overview
Decision checklist
- Buying consideration: AI Overview Insights and ChatGPT Ads Intelligence have public module prices. Whole Market View is custom. Scope depends on search universe, geography, reporting and PPC spend. The pricing page gives US$1 million-plus annual Google Ads spend as a typical brand fit for Whole Market View, not as the subscription fee.
- Operational fit: Cloud / SaaS; support: Self-serve support shown for AI-search modules; dedicated CSM shown for custom platforms.
- Evidence context: Verified on vendor site, with facts checked 10 Oct 2026.
Adthena Overview
Adthena maps competitors, keywords and ads across a paid-search market. Whole Market View supports PPC competitive analysis, while separate products cover brand protection and visibility in AI search. Its scope is broader than reporting on your own website traffic, and buyers need to specify the market and geography they want monitored.
Putting Adthena to Work
Define the brands, generic search themes and locations that matter to your paid-search strategy. Ask the demo to show a real competitor overlap, a brand infringement and a market change your team could act on. Compare the evidence with your own campaign data before changing bids. Agree who owns alerts and follow-up actions so the subscription produces decisions rather than unread dashboards.
Who Gets the Most From Adthena
The platform pays off when paid search is a large, competitive budget line and small changes in bids or messaging move real revenue. Retail, travel, finance and insurance advertisers with many competitors bidding on the same terms are the typical fit. Small accounts usually get enough competitive insight from Google Ads’ auction insights report and a general SEO tool.
Questions for an Adthena Proposal
- Which countries, languages and search engines are covered
- How often competitor data refreshes
- How brand infringement alerts are delivered and actioned
- Whether the AI search modules can be bought alongside or instead of the core platform
- Contract length and what happens at renewal
Is Adthena a Good Fit?
A search intelligence platform has value when analysts can turn its findings into specific campaign or brand-protection actions. Confirm target-market coverage and refresh frequency in the proposal.
Adthena pricing
Official pricing page (opens in a new tab)Starting price: US$350/month for AI Overview Insights; full Whole Market View: Contact sales. Model: Fixed-price AI-search modules plus custom scoped market-intelligence subscriptions.
Worked exampleOne AI Overview Insights subscription at the advertised US$350 monthly rate costs US$4,200 across 12 monthly payments, before tax and subject to contract terms. That example excludes Whole Market View, media spend and other modules; its full-platform cost requires a quote.
ChatGPT Ads Intelligence
US$399/month
Competitor ads and prompt intelligence
Brand Market View
Contact sales
Brand monitoring and protection
Whole Market View
Contact sales
Broader market coverage and platform/API access
Category Market View
Contact sales
Agency category intelligence
AI Overview Insights and ChatGPT Ads Intelligence have public module prices. Whole Market View is custom. Scope depends on search universe, geography, reporting and PPC spend. The pricing page gives US$1 million-plus annual Google Ads spend as a typical brand fit for Whole Market View, not as the subscription fee.
Key features
- Whole Market View
- Competitor ad-copy insights
- Keyword overlap analysis
- Market shift alerts
- Trademark protection
- Ad hijacking detection
- AI Overview monitoring
- ChatGPT ad intelligence
- API on scoped plans
Adthena pros and cons
Strengths
- Competitive market perspective beyond owned account reports
- Brand-protection workflows
- Public prices for two narrower AI-search products
Limitations
- Core platform requires a scoped quote
- Enterprise spend orientation can exclude small accounts
- Estimated competitor metrics need interpretation
Biggest limitation: The complete market platform has no reliable public fixed price, and its value depends on agreed coverage and the ability to act on the intelligence.
Adthena at a glance
- Pricing model
- Fixed-price AI-search modules plus custom scoped market-intelligence subscriptions
- Free access
- 21-day trials for AI Overview Insights and ChatGPT Ads Intelligence; custom platforms demo only
- Support
- Self-serve support shown for AI-search modules; dedicated CSM shown for custom platforms
- India readiness
- Browser access; no India-specific billing, GST invoice or local support commitment verified. Check currency conversion and applicable taxes.
- Deployment
- Cloud / SaaS
- Use cases
- AI search visibility, Brand protection, PPC competitive analysis
- Industries
- Agencies, Financial Services, Marketing, Marketing Agencies, Retail
Adthena alternatives
Closest alternative: Similarweb. Here is how the shortlist compares on price and fit.
| Compare |  Adthena |
 EngageBay |
 LimeChat |
 Copy.ai |
|---|---|---|---|---|
| Best for | Enterprise PPC teams and agencies needing competitor search visibility and brand-monitoring workflows | Small businesses that want CRM, email marketing and a basic helpdesk from one vendor | D2C and e-commerce brands running WhatsApp campaigns, cart recovery and AI-led support at scale | Revenue teams standardising account research, content briefs and repeatable marketing workflows |
| Starting price | US$350/month for AI Overview Insights; full Whole Market View: Contact sales | Free; paid from $12.74/user/month (biennial) | Contact sales for a quote | $24/month billed $288/year for Chat; $29 monthly |
| Free plan / trial | 21-day trials for AI Overview Insights and ChatGPT Ads Intelligence; custom platforms demo only | Free plan for up to 15 users and 250 contacts | Not listed on the pricing page | Demo available. A permanent free platform plan was not reliably confirmed on the current pricing page. |
| Biggest limitation | The complete market platform has no reliable public fixed price, and its value depends on agreed coverage and the ability to act on the intelligence. | Tight contact caps: 500 on Basic and 5,000 on Growth | No published prices, and Meta bills WhatsApp Business API conversations separately | Chat and workflow automation have very different costs, and a workflow run has no universal fixed credit price. |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Adthena FAQs
Does US$350/month buy Whole Market View?
No. It is the advertised AI Overview Insights module price. Whole Market View requires a quote.
What determines a custom Adthena quote?
The vendor lists search universe size, geographies, reporting needs and annual PPC spend.
Can a small advertiser evaluate the complete platform free?
Custom market products are demonstrated rather than offered as a traditional free trial. The two stated AI-search modules offer 21-day trials.
Is competitor spend data an audited billing figure?
No. Treat competitive spend, CPC and CTR modelling as intelligence estimates rather than access to competitors’ invoices.
Does the advertised annual ad-spend threshold equal the licence price?
No. The US$1 million-plus figure describes the typical advertiser fit for Whole Market View.
What should a regional agency confirm before buying?
Confirm each required country or city, client scope, data refresh frequency, exports and the support tier in the proposal.
Sources and how we checked
We read pricing and plan limits from Adthena's own pages (listed above) on the dates above. Where a vendor does not publish a price we can verify, we say so rather than estimate. Spotted something out of date? Tell us.
Profile updated · facts checked 10 Oct 2026
AdthenaUS$350/month for AI Overview Insights; full Whole Market View: Contact sales
