Side-by-side comparison
Compare Mouseflow vs Umami on pricing, free access, features, support and limitations using source-backed profile data and visible check dates.
Quick answer
There is no universal winner here. The better choice depends on the workflow, budget and limitation you can accept.
Choose it for: Ecommerce marketers and CRO or UX teams investigating checkout, landing-page and lead-form abandonment
Starting price: Free plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthly
Watch for: Recorded-session allowance and retention constrain the evidence available, while advanced heatmaps, surveys and journeys have plan-specific access.
Choose it for: Small site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud or self-hosted deployment
Starting price: Free Hobby cloud tier; Pro US$20/month; Business US$200/month
Watch for: Cloud usage includes stored event properties, and session replay and heatmaps start at Business rather than the US$20 Pro plan.
Full comparison
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| Compare | Mouseflow |
Umami |
|---|---|---|
| Best for | Ecommerce marketers and CRO or UX teams investigating checkout, landing-page and lead-form abandonment | Small site owners and technical teams wanting privacy-focused traffic and conversion reporting with cloud or self-hosted deployment |
| Avoid if | You need engineering telemetry such as network-request logs, have insufficient traffic to investigate patterns, or cannot manage sensitive-page recording | You expect session replay in the free or Pro cloud tier, or assume that every event with several properties consumes only one usage unit |
| Starting price | Free plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthly | Free Hobby cloud tier; Pro US$20/month; Business US$200/month |
| Pricing model | Subscription by monthly recorded sessions, websites, funnels and retention; annual discount; Enterprise custom | Monthly cloud base subscription plus event/replay overages; free self-hosted software; Enterprise custom |
| Free plan / trial | Free: 500 sessions/month, one website, one funnel and one-month retention; 14-day paid trial | Hobby: 100,000 events/month, one website, six-month retention; free self-hosted application; 14-day paid trial |
| Plans |
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| Deployment | Cloud / SaaS | Cloud / SaaS or self-hosted |
| India readiness | Accessible to Indian teams via browser. No INR price, India data-residency commitment or India-specific GST invoice was verified. Budget for foreign-currency conversion and applicable taxes. | Accessible to Indian teams via browser. No INR price, India data-residency commitment or India-specific GST invoice was verified. Budget for foreign-currency conversion and applicable taxes. |
| Support | Official help centre and support; Enterprise requirements by sales agreement | Hobby community support; Pro email; Business email and chat; Enterprise scoped support |
| Biggest limitation | Recorded-session allowance and retention constrain the evidence available, while advanced heatmaps, surveys and journeys have plan-specific access. | Cloud usage includes stored event properties, and session replay and heatmaps start at Business rather than the US$20 Pro plan. |
| Evidence | Verified on vendor site | Verified on vendor site |
| Price checked | Not recorded | Not recorded |
| Pricing source | Official pricing (opens in a new tab) | Official pricing (opens in a new tab) |
Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Pricing snapshot
Free plan; Essential from EUR25/month equivalent with annual billing, or EUR39/month monthly
Free Hobby cloud tier; Pro US$20/month; Business US$200/month
Evidence and freshness
This page updates automatically when a connected software profile is edited or re-imported. Pricing and plan limits can still change between checks, so verify the final quote with the vendor.
