An AI visibility tool shows whether ChatGPT, Gemini, Perplexity, Google’s AI Overviews and other AI assistants mention your brand when people ask questions in your category, and how you compare with competitors. As more product research starts in an AI chat instead of a search box, brands have started measuring this the way they once tracked Google rankings.
The best AI visibility tools in 2026 differ more than their marketing suggests. Some entry plans track only one AI engine, some count only a few dozen prompts, and some are add-ons that require another subscription. This guide compares the dedicated AI search visibility tools with the ones built into SEO suites, shows what each really costs, and covers free ways to track AI visibility without buying anything.
Which AI Visibility Tool Is Best?
Peec AI is the best AI visibility tool for most marketing teams and agencies, because its $95 entry plan covers several AI engines and 50 prompts. Otterly.ai is the cheapest credible start at $29 a month. Profound is the strongest enterprise platform, though its $99 plan tracks ChatGPT only. If you already pay for Semrush or Ahrefs, their AI visibility add-ons are the easiest place to begin.
AI Visibility Tools Compared
| AI visibility tool | Best for | Entry price | Prompts on entry plan | AI engines on entry plan |
|---|---|---|---|---|
| Peec AI | Agencies and multi-brand teams | $95/month | 50 | Several, chosen from a wider list |
| Otterly.ai | Small brands and solo marketers | $29/month | 15 | ChatGPT, AI Overviews, Perplexity, Copilot (Gemini, Claude and AI Mode cost extra) |
| Profound | Enterprise brands | Free tier, then Custom Pricing | Free Trial (50) | ChatGPT only on Starter |
| Scrunch | Mid-market teams that also want site audits | From $250/month (annual) | Varies by plan | Several, more on higher tiers |
| AthenaHQ | Testing for free | Free tier, then $295/month | Credit-based | Several |
| LLMrefs | Small teams wanting many prompts for a flat fee | Free tier, then $79/month | 500 | Several |
| Semrush AI Visibility Toolkit | Existing Semrush users | $99/month per domain, on top of Semrush | 25 | ChatGPT, Google AI, Gemini, Perplexity |
| Ahrefs Brand Radar | Existing Ahrefs users and research | $199/month per AI platform index, on top of Ahrefs from $129 | Pre-built index; custom prompts from $50/month | One per index, or all platforms for $699 |
| Rank Math AI Visibility | WordPress sites | Part of a paid Rank Math Content AI plan | Check plan | ChatGPT and Gemini |
| SE Ranking AI Visibility Tracker | SE Ranking users | Included in SE Ranking plans | Limited daily checks on entry plans | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode |
| Rankscale | High volume of AI responses per dollar | $99/month | Track up to 4,800 answers | Several |
| Free methods (GA4, Search Console, manual checks) | Anyone starting out | $0 | Your own | Any you check manually |
Prices are in US dollars and exclude tax, read from vendor pricing pages. AI visibility tool pricing changes often, so confirm before buying.
How We Evaluated These AI Visibility Tools
We did not test every tool with the same prompts. We compared published pricing, documentation, feature coverage and documented user experiences, focusing on entry cost, included prompts and AI engines, add-on fees and actionable insights. Figures from vendor-written comparison lists were included only when corroborated by other sources.
What an AI Visibility Tool Measures
Most AI visibility tools work the same way. You enter a set of prompts, the questions your buyers might ask, such as “best CRM for small business in India”. The tool runs them through AI engines on a schedule and records what comes back.
The core metrics are:
- Mentions: How often your brand appears in AI answers.
- Citations: How often your pages are linked as a source.
- Share of voice: Your mentions compared with competitors’ for the same prompts.
- Position: Where in the answer you appear.
- Sentiment: Whether the AI describes you positively, neutrally or negatively.
One point the vendors rarely stress: an AI visibility tool measures your visibility, it doesn’t improve it. Improvement comes from the content, citations, reviews and technical access that make AI engines likely to mention you. The tool tells you whether that work is paying off.
Dedicated AI Visibility Tools
Peec AI: Best AI Visibility Tool for Agencies
Peec AI is built for comparing several brands or clients side by side. Its entry plan costs $95 a month for 50 prompts across several AI engines, and higher tiers run $245 and $495. It’s among the most frequently recommended AI visibility tools for agencies because of its multi-client benchmarking. For a team reporting on more than one brand, it offers the best balance of engine coverage and price.
Otterly.ai: The Cheapest Credible AI Visibility Tool
Otterly.ai starts at $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Gemini, Claude and AI Mode available as paid add-ons. Higher plans cost $189 and $489, and Enterprise starts at $1,000. Fifteen prompts is a small sample, but for a single brand that wants to see whether AI engines mention it at all, Otterly is the most affordable starting point.
Profound: Best AI Visibility Platform for Enterprise
Profound is the most recommended AI visibility platform across published “best of” lists, and it’s built for large brands with marketing teams to act on the data. Read its tiers carefully: the $99 Starter plan, billed annually, tracks ChatGPT only. Tracking more engines, such as ChatGPT plus Google AI Overviews, starts with the Growth plan at $399. For enterprise brands that need depth and support, it’s the strongest option. For smaller teams, $99 for a single engine is weaker value than it first looks.
Scrunch: AI Visibility Plus Site Audits
Scrunch combines AI visibility tracking with audits of how AI crawlers read your website, which matters if technical access is part of the problem. Plans start at about $250 a month on annual billing. Its price per prompt at entry level is among the lowest in the category, which suits mid-market teams that want to track a large prompt set.
AthenaHQ: The Free AI Visibility Tool to Start With
AthenaHQ has a credit-based free tier covering several AI engines, with paid plans from $295 a month. It’s the easiest way to run a first AI visibility check without a card, then decide whether paying for ongoing tracking is worth it.
LLMrefs: Most Prompts for a Flat Fee
LLMrefs charges a flat $79 a month for 500 prompts, far more than most entry plans. For a small team that wants broad prompt coverage rather than enterprise dashboards, it’s strong value.
Rankscale: High Volume per Dollar
Rankscale is pitched at teams that want as many AI responses tracked per dollar as possible. It’s less known than Peec or Otterly, so check its current plans and engine coverage before committing.
AI Search Visibility Tools Inside SEO Suites
Semrush AI Visibility Toolkit
If your team already works in Semrush, its AI Visibility Toolkit adds AI tracking to the same reports. It costs $99 a month per domain for 25 custom prompts across ChatGPT, Google AI, Gemini and Perplexity. That’s an addition to an existing Semrush subscription, not a replacement for one. Extra prompts and extra domains cost more, so the price climbs quickly if you track several brands.
Ahrefs Brand Radar
Ahrefs Brand Radar puts AI share of voice next to traditional search demand, built on a large pre-built database of prompts. Each AI platform index costs $199 a month, or $699 for all platforms, and you need an Ahrefs plan, from $129, underneath. Custom prompt tracking is sold separately from $50 a month. It’s most useful for research and competitive analysis by teams already on Ahrefs.
Rank Math AI Visibility: New for WordPress Sites
Rank Math, the WordPress SEO plugin, recently added AI Visibility to its Content AI offering. It tracks how ChatGPT and Gemini mention your brand, scores your overall AI visibility, monitors sentiment, compares you with competitors and shows the full AI response transcripts, with tracking by country. Rank Math added Gemini support in September 2026 and says more platforms are coming.
It isn’t part of the free plugin or Rank Math PRO. It requires a Content AI subscription. For WordPress site owners who want AI visibility inside the dashboard they already use, it’s the lowest-friction way to start.
SE Ranking AI Visibility Tracker
SE Ranking splits AI tracking into separate views for Google AI Overviews, Google AI Mode, and a cross-platform tracker covering ChatGPT, Gemini and Perplexity. Entry plans include a limited number of daily AI checks, so it suits SE Ranking users who want AI data next to their rank tracking.
What AI Visibility Tools Really Cost
Headline prices hide two variables: how many prompts you get and how many AI engines those prompts run on. Dividing entry price by prompt count gives a rough comparison.
| AI visibility tool | Entry price | Prompts | Approximate cost per prompt | Catch |
|---|---|---|---|---|
| Scrunch | ~$300/month (monthly) | ~350 | ~$0.86 | Higher entry price |
| Peec AI | $95/month | 50 | ~$1.90 | Several engines included |
| Otterly.ai | $29/month | 15 | ~$1.93 | Some engines are add-ons |
| Profound | $99/month (annual) | 50 | ~$1.98 | ChatGPT only |
| Semrush AI Visibility Toolkit | $99/month | 25 | ~$3.96 | Requires a Semrush plan |
For Ahrefs Brand Radar, tracking two AI platforms with the required base plan comes to roughly $530 a month.
Free Ways to Track AI Search Visibility
You can learn a lot before paying for an AI visibility tool.
Check prompts manually. Pick 10 to 20 questions your buyers ask and run them in ChatGPT, Gemini, Perplexity and Copilot every month. Log whether you’re mentioned, cited or missing. Free tools such as the no-login ChatGPT alternatives make this quick, and our ChatGPT vs Gemini comparison explains how the two answer differently.
Track AI referral traffic in analytics. Create a segment or custom channel in Google Analytics 4 for visits referred by chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai. Privacy-focused analytics tools such as Plausible, Matomo and PostHog show the same referrers. Clicks from AI answers are the clearest proof that AI visibility turns into visits.
Watch Search Console. Google counts impressions from AI Overviews and AI Mode within its regular web search data, so rising impressions on question-style queries can signal growing visibility in Google’s AI features.
Check that AI crawlers can reach your site. If your robots.txt, firewall or security plugin blocks crawlers such as GPTBot, ClaudeBot or PerplexityBot, those engines can’t read your pages, and no AI visibility tool will fix that. Check your server logs or security plugin’s traffic view for these user agents.
How Accurate Are AI Visibility Tools?
Treat AI visibility scores as trends, not exact measurements. AI answers change between checks, even for the same prompt, and they vary by location, account history and model version. A tool tracking 25 prompts is sampling a tiny slice of what real buyers ask. Results are most useful when you track the same prompts consistently over months and compare yourself with the same competitors.
How to Choose an AI Visibility Tool
- If you manage several brands or clients, choose Peec AI.
- If you’re a small brand testing whether AI engines mention you at all, start with Otterly.ai or AthenaHQ’s free tier.
- If you want broad prompt coverage on a small budget, look at LLMrefs.
- If you’re an enterprise brand with a team to act on the data, Profound’s Growth plan is the strongest option.
- If you already pay for Semrush or Ahrefs, try their AI visibility add-ons before buying a separate tool.
- If your site runs on WordPress, Rank Math AI Visibility is the simplest way to start inside your dashboard.
Whatever you choose, set up the free analytics tracking first. It shows whether AI visibility is turning into real visits, which no AI visibility tool can tell you on its own.
