Quick answer
Which option fits you?
There is no universal winner here. The better choice depends on the workflow, budget and limitation you can accept.
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Simple Analytics
Choose it for: Small websites and teams wanting uncomplicated aggregate analytics without cookies or consent banners
Starting price: Free for hobby sites; paid self-serve €20/month at 100,000 pageviews
Watch for: Paid self-serve includes one user and charges another €20/month for each additional user

Matomo
Choose it for: Organisations that need detailed website measurement and a deliberate choice between managed hosting and their own infrastructure
Starting price: Free self-hosted Community; Cloud Business from EUR22/month for 50,000 hits
Watch for: Deployment choice changes the real cost: self-hosted core requires infrastructure and maintenance, while premium functionality can require paid bundles or plugins.
Full comparison
Pricing, fit and product differences
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Prices are taken from each vendor's own pricing page on the dates shown. Taxes and add-ons may apply; confirm before you buy.
Pricing snapshot
What each product costs
Simple Analytics
Free for hobby sites; paid self-serve €20/month at 100,000 pageviews
- Pricing model
- Traffic-based subscription plus paid additional users
- Free access
- Free hobby plan and 14-day full-feature trial
Check official pricing (opens in a new tab)
Matomo
Free self-hosted Community; Cloud Business from EUR22/month for 50,000 hits
- Pricing model
- Cloud subscription by monthly hits; free Community licence; paid on-premise feature bundles; custom Enterprise
- Free access
- Free self-hosted Community software; 21-day Cloud trial
Check official pricing (opens in a new tab)
Evidence and freshness
When this comparison was checked
Simple AnalyticsPrice checked 26 Sep 2026Verified on vendor site
MatomoPrice checked date not recordedVerified on vendor site
This page updates automatically when a connected software profile is edited or re-imported. Pricing and plan limits can still change between checks, so verify the final quote with the vendor.