Adalo pricing, features & alternatives

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Build the customer journey before adding integrations

An Adalo app starts with screens, collections and the relationships between records. For a booking service, separate customers, available sessions and bookings before connecting the screens. A customer should be able to find an available session, create a booking and see their own history; an administrator needs a different view for managing that work. This is a more useful first prototype than a set of attractive screens with no complete transaction behind them.

The visual canvas and managed database suit a founder who wants to keep building and updating in one environment. Ada can generate and edit an initial app from prompts, but its current beta status is a reason to inspect the resulting data model, navigation and permissions carefully. An AI-generated screen is a starting point, not confirmation that the app handles every exception.

Publishing an app and operating it are different jobs

Adalo supports web, Apple App Store and Google Play publishing from the same project. Under its documented counting rules, those destinations do not automatically mean three published apps. Separate apps connected to external databases have different counting rules, so an agency should check its actual project structure before selecting a plan.

Mobile publication still involves your own developer accounts, build configuration, testing and store listing work. Plan for maintenance after launch: changes to login, payments or an external service can affect an otherwise working application. The subscription covers the builder and its included resources, not every service you connect to it.

Protect data with permissions, not hidden buttons

A hidden admin screen or filtered list does not by itself protect the underlying records. Adalo distinguishes interface visibility from collection permissions, which control what data is served to a user. For example, a customer-facing booking app needs both a list filtered to the current customer and appropriate database permissions preventing access to other customers’ records.

The documentation says ordinary collections default to broad access. Review create, view, update and delete permissions before loading real customer information. Test the application as each intended role, including a signed-out visitor, rather than checking only the builder preview as its owner.

Integration and recovery limits can decide the plan

A Custom Action calls an external API when a user interacts with the app. It requires Professional or above and works with JSON responses; supported outputs are text, numbers and dates. The documented restrictions on form submissions and subsequent screen actions can affect how you design an integration. Map the request and response before committing to a feature that depends on them.

Custom Actions are shared at team level, so changing one can affect several apps. Design versions have a separate limitation: restoring a layout does not restore collection records, permissions or database structure. Keep a deliberate data-recovery process instead of treating a visual version as a complete backup.

Which alternatives deserve a closer look?

Compare Bubble when evaluating a different web-app workflow, and Glide when the app revolves around team data and routine operations. If handing code to a developer is central to your plan, include Lovable in the shortlist and compare the ownership and maintenance work explicitly.

Adalo pricing is easiest to assess after a working prototype exposes the number of published apps, editors and integrations you need. Start with the free test environment, identify the feature that forces an upgrade, and check that plan against the full launch workflow. Flat action pricing is useful, but it does not guarantee unlimited storage or suitability for every scale of application.