Metricool pricing, features & alternatives

What Is Metricool?

Metricool is a social media management tool from Spain that combines scheduling, analytics, competitor tracking and client reports. Instead of charging per user or channel, it prices by brand, with each brand covering one set of social profiles, website and ads accounts.

What Is Metricool Used For?

• Planning and scheduling posts across social platforms
• Tracking competitors’ posting and engagement
• Producing PDF or PowerPoint reports for clients
• Managing a link-in-bio page
• Connecting social data to Looker Studio dashboards

How Metricool Works

Each brand gets a planner where you schedule posts and see them on a calendar. Analytics cover followers, reach and engagement by network, and you can add competitors to benchmark against. Reports can be scheduled and branded for clients. On Advanced, team roles and approval workflows let clients or managers sign off posts before they publish.

Choosing a Metricool Plan

Count your brands, not your channels. Freelancers handling a few clients fit Starter, while agencies with more brands or approval needs move to Advanced. If LinkedIn or X matter, plan on a paid tier, since the free plan excludes them.

Building Client Reports in Metricool

Set up a report template once with the metrics each client cares about, such as reach, engagement and follower growth, plus a competitor comparison. Schedule it to send automatically each month. Add a short written summary of what worked and what you’ll change, since clients value interpretation more than raw numbers.

Is Metricool Right for You?

Metricool suits social managers and agencies that need planning and client reporting together. Creators with a few accounts who just want simple scheduling may prefer Buffer.